Well this is an interesting headline to say the least. There are actually 4 other medical school in the US to participate. The whole idea here is to teach medical students how they can use social media in ways that will benefit patient care. Actually understanding how patients are using social media will help set the stage to see how online communications helps improve care. BD
Newswise — September 10, 2012 – (Bronx, NY) – Social media is increasingly popular but engaging in its proper use can prove confusing and challenging – especially in the medical and healthcare arenas. Albert Einstein College of Medicine (http://www.einstein.yu.edu/) of Yeshiva University has been awarded a two-year grant to educate faculty members and medical students on using social media appropriately and effectively. Einstein is one of four medical schools in the United States to be selected for the 2012 Education and Training to Professionalism Initiative by the Institute on Medicine as a Profession (IMAP) and the Josiah Macy Jr. Foundation.